So by this point you’ve been to countless zoom meetings, attended a fair amount of virtual events, and experienced the event industry’s ‘pivot’ to stay alive to the fullest. If you haven’t, you’ve been living under a rock.
It’s finally your turn to host or produce a virtual event and you’re looking to elevate the user experience. You want to create a digital journey that people walk away from saying “WOW, that was actually fun!” Below are two simple tricks you can do to instantly increase engagement and have your participants lean in right from the get-go.
1. Welcome Message
Experiential agencies all have one goal in common. Create bespoke experiences that leave a lasting impression. The digital journey for your attendees start from your email marketing. This is a whole other element we will discuss in another blog. I want to fast forward to the moment they register / login to your event.
Adding a live greeter to your virtual event as participants join the platform is a nice touch to create an engaging experience right from the start.
Eyal Simko – CEO | Virtual Cr8tive
Greeting your attendees instantly draws them into your event creating a sense of relationship that encourages participation and a curiosity for exploration. It’s a wonderful icebreaker that can shape the user experience.
2. Multi-Device Participation
Breaking up your content into a more digestible run of show is the secret sauce for an engaging session. In addition to that, incorporating fun elements of participation can truly trigger the lean-in factor.
Content is king, but not it it’s un-engaging.
Common Sense
Just like polls are used to create engagement between the speaker and attendees, the same can be applied with gamification elements that allow participation from the user’s mobile device, because let’s face, they’re already on it to begin with. Incorporating technology where participants can use their phone and not be directly glued to their keyboard is a big bonus in participant retention. And if done right, it can be a game changer when it comes to positive takeaways from each session.
